about ME,
about ME,
from graphic roots
from graphic roots
to product thinking
to product thinking
Experienced Designer & Creative
Crafting Simple, Effective Designs for Meaningful Experiences.
who am i
Hey👋🏻 I'm Zeina, a junior product designer with a strong foundation in user experience. I approach design with a balance of visual clarity and product thinking, aiming to create intuitive, user-centered experiences that solve real problems across diverse industries.
20+
Happy Clients
20+
Happy Clients
20+
Happy Clients
20+
Happy Clients
2
Years of Experience
2
Years of Experience
2
Years of Experience
2
Years of Experience
my Process
HOW I WORK
DISCOVER
I start by understanding the problem space—diving into user needs, business goals, and market context through research, stakeholder interviews, and competitive analysis.
01
DEFINE
I translate insights into clear goals and define the product vision. This includes personas, user journeys, and problem statements to align the team and guide design decisions.
02
IDEATE
I explore creative solutions through wireframes, user flows, and low-fidelity prototypes. This phase is about fast iteration, feedback, and exploring multiple directions.
03
DESIGN
I bring concepts to life through high-fidelity design, interaction detailing, and design systems—ensuring consistency, accessibility, and visual impact.
04
DELIVER & ITERATE
I collaborate closely with developers to hand off designs and support implementation. After launch, I track user behavior, gather feedback, and iterate to refine the experience.
05
DISCOVER
I start by understanding the problem space—diving into user needs, business goals, and market context through research, stakeholder interviews, and competitive analysis.
01
DEFINE
I translate insights into clear goals and define the product vision. This includes personas, user journeys, and problem statements to align the team and guide design decisions.
02
IDEATE
I explore creative solutions through wireframes, user flows, and low-fidelity prototypes. This phase is about fast iteration, feedback, and exploring multiple directions.
03
DESIGN
I bring concepts to life through high-fidelity design, interaction detailing, and design systems—ensuring consistency, accessibility, and visual impact.
04
DELIVER & ITERATE
I collaborate closely with developers to hand off designs and support implementation. After launch, I track user behavior, gather feedback, and iterate to refine the experience.
05
DISCOVER
I start by understanding the problem space—diving into user needs, business goals, and market context through research, stakeholder interviews, and competitive analysis.
01
DEFINE
I translate insights into clear goals and define the product vision. This includes personas, user journeys, and problem statements to align the team and guide design decisions.
02
IDEATE
I explore creative solutions through wireframes, user flows, and low-fidelity prototypes. This phase is about fast iteration, feedback, and exploring multiple directions.
03
DESIGN
I bring concepts to life through high-fidelity design, interaction detailing, and design systems—ensuring consistency, accessibility, and visual impact.
04
DELIVER & ITERATE
I collaborate closely with developers to hand off designs and support implementation. After launch, I track user behavior, gather feedback, and iterate to refine the experience.
05
DISCOVER
I start by understanding the problem space—diving into user needs, business goals, and market context through research, stakeholder interviews, and competitive analysis.
01
DEFINE
I translate insights into clear goals and define the product vision. This includes personas, user journeys, and problem statements to align the team and guide design decisions.
02
IDEATE
I explore creative solutions through wireframes, user flows, and low-fidelity prototypes. This phase is about fast iteration, feedback, and exploring multiple directions.
03
DESIGN
I bring concepts to life through high-fidelity design, interaction detailing, and design systems—ensuring consistency, accessibility, and visual impact.
04
DELIVER & ITERATE
I collaborate closely with developers to hand off designs and support implementation. After launch, I track user behavior, gather feedback, and iterate to refine the experience.
05
EXPERIENCE
MY CAREER JOURNEY
July 2024 - Present
noon
Product Designer
- Leading UI/UX design for internal tools within the Commercial & Instock Squads for noon minutes, improving operational efficiency and aligning interfaces with business goals. - Support the optimization of tools that manage inventory, pricing, and product imports across Noon Minutes' verticals. - Creating user flows, wireframes, and high-fidelity interfaces to streamline complex processes and enhance usability across internal platforms. - Collaborate cross-functionally with product managers and engineers to scope features, prioritize user needs, and validate design decisions.
July 2024 - Present
noon
Product Designer
- Leading UI/UX design for internal tools within the Commercial & Instock Squads for noon minutes, improving operational efficiency and aligning interfaces with business goals. - Support the optimization of tools that manage inventory, pricing, and product imports across Noon Minutes' verticals. - Creating user flows, wireframes, and high-fidelity interfaces to streamline complex processes and enhance usability across internal platforms. - Collaborate cross-functionally with product managers and engineers to scope features, prioritize user needs, and validate design decisions.
July 2024 - Present
noon
Product Designer
- Leading UI/UX design for internal tools within the Commercial & Instock Squads for noon minutes, improving operational efficiency and aligning interfaces with business goals. - Support the optimization of tools that manage inventory, pricing, and product imports across Noon Minutes' verticals. - Creating user flows, wireframes, and high-fidelity interfaces to streamline complex processes and enhance usability across internal platforms. - Collaborate cross-functionally with product managers and engineers to scope features, prioritize user needs, and validate design decisions.
July 2024 - Present
noon
Product Designer
- Leading UI/UX design for internal tools within the Commercial & Instock Squads for noon minutes, improving operational efficiency and aligning interfaces with business goals. - Support the optimization of tools that manage inventory, pricing, and product imports across Noon Minutes' verticals. - Creating user flows, wireframes, and high-fidelity interfaces to streamline complex processes and enhance usability across internal platforms. - Collaborate cross-functionally with product managers and engineers to scope features, prioritize user needs, and validate design decisions.
June 2021 - June 2024
Bespoke Furniture
Graphic & Web Designer
- Designed and produced marketing materials including social media posts, catalogs, videos, brochures, and posters based on business briefs. - Led a full brand refresh, giving the company a younger, more modern visual identity across print and digital channels. - Built the foundation for a new company website and online store, working on UX flow and layout improvements to enhance customer experience. - Actively contributed to shaping the company's digital presence and customer engagement strategy.
June 2021 - June 2024
Bespoke Furniture
Graphic & Web Designer
- Designed and produced marketing materials including social media posts, catalogs, videos, brochures, and posters based on business briefs. - Led a full brand refresh, giving the company a younger, more modern visual identity across print and digital channels. - Built the foundation for a new company website and online store, working on UX flow and layout improvements to enhance customer experience. - Actively contributed to shaping the company's digital presence and customer engagement strategy.
June 2021 - June 2024
Bespoke Furniture
Graphic & Web Designer
- Designed and produced marketing materials including social media posts, catalogs, videos, brochures, and posters based on business briefs. - Led a full brand refresh, giving the company a younger, more modern visual identity across print and digital channels. - Built the foundation for a new company website and online store, working on UX flow and layout improvements to enhance customer experience. - Actively contributed to shaping the company's digital presence and customer engagement strategy.
June 2021 - June 2024
Bespoke Furniture
UI / UX Designer
- Designed and produced marketing materials including social media posts, catalogs, videos, brochures, and posters based on business briefs. - Led a full brand refresh, giving the company a younger, more modern visual identity across print and digital channels. - Built the foundation for a new company website and online store, working on UX flow and layout improvements to enhance customer experience. - Actively contributed to shaping the company's digital presence and customer engagement strategy.
Sep 2022 - Dec 2022
AUC
Undergraduate Teaching Assistant
- Supported course instruction for first-year graphic design students, offering critique, feedback, and technical guidance. - Led workshop sessions and one-on-one mentoring to help students understand foundational design principles and workflows. - Helped assess and review assignments, focusing on concept development, visual hierarchy, and execution.
Sep 2022 - Dec 2022
AUC
Undergraduate Teaching Assistant
- Supported course instruction for first-year graphic design students, offering critique, feedback, and technical guidance. - Led workshop sessions and one-on-one mentoring to help students understand foundational design principles and workflows. - Helped assess and review assignments, focusing on concept development, visual hierarchy, and execution.
Sep 2022 - Dec 2022
AUC
Undergraduate Teaching Assistant
- Supported course instruction for first-year graphic design students, offering critique, feedback, and technical guidance. - Led workshop sessions and one-on-one mentoring to help students understand foundational design principles and workflows. - Helped assess and review assignments, focusing on concept development, visual hierarchy, and execution.
Sep 2022 - Dec 2022
AUC
Undergraduate Teaching Assistant
- Supported course instruction for first-year graphic design students, offering critique, feedback, and technical guidance. - Led workshop sessions and one-on-one mentoring to help students understand foundational design principles and workflows. - Helped assess and review assignments, focusing on concept development, visual hierarchy, and execution.
January 2024 - April 2024
MEGAVISION
Brand Designer
- Contributed to logo and visual identity development for clients across various industries. - Assisted in creating branding presentations and mockups for client pitches. - Applied design systems across marketing materials such as social media, packaging, and signage. - Collaborated with CEO and founding team on strategy and execution of branding.
January 2024 - April 2024
MEGAVISION
Brand Designer
- Contributed to logo and visual identity development for clients across various industries. - Assisted in creating branding presentations and mockups for client pitches. - Applied design systems across marketing materials such as social media, packaging, and signage. - Collaborated with CEO and founding team on strategy and execution of branding.
January 2024 - April 2024
MEGAVISION
Brand Designer
- Contributed to logo and visual identity development for clients across various industries. - Assisted in creating branding presentations and mockups for client pitches. - Applied design systems across marketing materials such as social media, packaging, and signage. - Collaborated with CEO and founding team on strategy and execution of branding.
January 2024 - April 2024
MEGAVISION
Brand Designer
- Contributed to logo and visual identity development for clients across various industries. - Assisted in creating branding presentations and mockups for client pitches. - Applied design systems across marketing materials such as social media, packaging, and signage. - Collaborated with CEO and founding team on strategy and execution of branding.
June 2017 - Aug 2017
Microsoft
Summer Internship
- Joined Microsoft Egypt as a high school intern at age 15 to explore a budding interest in tech and design. - Learned basic programming concepts in Java and C++, and developed small applications like calculators. - Rotated across departments, working with engineers and developers on bite-sized tasks and challenges. - Presented weekly learnings to staff, demonstrating initiative and communication skills. - Invited to join tech events and workshops such as DigiGirlz, where the experience ultimately inspired a shift toward digital product design.
June 2017 - Aug 2017
Microsoft
Summer Internship
- Joined Microsoft Egypt as a high school intern at age 15 to explore a budding interest in tech and design. - Learned basic programming concepts in Java and C++, and developed small applications like calculators. - Rotated across departments, working with engineers and developers on bite-sized tasks and challenges. - Presented weekly learnings to staff, demonstrating initiative and communication skills. - Invited to join tech events and workshops such as DigiGirlz, where the experience ultimately inspired a shift toward digital product design.
June 2017 - Aug 2017
Microsoft
Summer Internship
- Joined Microsoft Egypt as a high school intern at age 15 to explore a budding interest in tech and design. - Learned basic programming concepts in Java and C++, and developed small applications like calculators. - Rotated across departments, working with engineers and developers on bite-sized tasks and challenges. - Presented weekly learnings to staff, demonstrating initiative and communication skills. - Invited to join tech events and workshops such as DigiGirlz, where the experience ultimately inspired a shift toward digital product design.
June 2017 - Aug 2017
Microsoft
Summer Internship
- Joined Microsoft Egypt as a high school intern at age 15 to explore a budding interest in tech and design. - Learned basic programming concepts in Java and C++, and developed small applications like calculators. - Rotated across departments, working with engineers and developers on bite-sized tasks and challenges. - Presented weekly learnings to staff, demonstrating initiative and communication skills. - Invited to join tech events and workshops such as DigiGirlz, where the experience ultimately inspired a shift toward digital product design.
TECH STACK
TECH STACK
TECH STACK
TOOLS I USE
TOOLS I USE
TOOLS I USE
TOOLS I USE
HTML
Figma
Adobe Photoshop
Framer
Tailwind CSS
Visual Studio Code
SQL
CSS
Adobe Illustrator
Adobe After Effects
Bootstrap
Notion
Adobe Indesign
HTML
Figma
Adobe Photoshop
Framer
Tailwind CSS
Visual Studio Code
SQL
CSS
Adobe Illustrator
Adobe After Effects
Bootstrap
Notion
Adobe Indesign
Figma
Notion
Photoshop
Illustrator
After Effects
Framer
HTML
EXTRA LEARNING & CERTIFICATIONS
Courses
UDEMY
SQL Bootcamp
-
2025
UDEMY
SQL Bootcamp
-
2025
UDEMY
SQL Bootcamp
-
2025
UDEMY
SQL Bootcamp
-
META
Front-End Development
-
Coursera
2025
META
Front-End Development
-
Coursera
2025
META
Front-End Development
-
Coursera
2025
META
Front-End Development
-
Coursera
UX Design
-
Coursera
2024
UX Design
-
Coursera
2024
UX Design
-
Coursera
2024
UX Design
-
Coursera
UDEMY
After Effects
-
2023
UDEMY
After Effects
-
2023
UDEMY
After Effects
-
2023
UDEMY
After Effects
-
HAVE A PROJECT
IN MIND ?